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Rams glasses meet jointly promote industrial innovation

Recently, the three-day 2015 Guangzhou International Optical Fair held in Guangzhou Poly World Trade Expo. The exhibition by the Guangzhou Municipal Commission of Commerce and Grandbuy Group co-hosted, AnBai home company contractors, aims to create the most innovative force in southern China's international eyewear industry event. Xiao Zhenyu, director of the Guangzhou Municipal Commission of Commerce, deputy director of the Guangzhou Municipal Commission of Commerce Yong, Guangzhou Department Store Group Co., Ltd. 王华俊 enterprises, attended the opening ribbon-cutting ceremony. During the exhibition, domestic optical industry exhibitors and buyers at the scene of the good interaction, and jointly promote the innovation and development of optical industry.

Government support to upgrade

In the Guangzhou International Trade Centre building new context, the construction of the International Exhibition Center in Guangzhou City has become one of the key commercial work in 2015. This year, the Guangzhou International Vision Expo is further supported by the Government, continued to create the most innovative force in southern China's internationalization, specialization, large-scale, high-end glasses industry event forward, effectively boosting industrial transformation and upgrading of Guangzhou glasses.

Xiao Zhenyu, director at the opening ceremony said that the Canton Commerce Commission as competent in this area, the service sector, more and more enterprises will actively cooperate with Guangzhou International Optical Fair to organize similar such activities. Exhibitors hope that through this AnBai Group built platform, with excellent investment environment, Guangzhou, to bring more business opportunities for cooperation.

Industry linkage model innovation

According to the Hundred Group chairman Wang Huajun wide introduction in 2015 Guangzhou International Vision Expo adhering to the "service industry, mutual benefit and win-win" exhibition concept, in order to "show the brand, to the world" for the exhibition purposes, to play to the advantages of industry linkage. In addition to continuing to establish branch off at People's Road shopping district five glasses professional market, this year also added international Garbo Shenzhen Henggang glasses city as the venue, the exhibition a total size of nearly 70,000 square meters, a new record, a "show + Origin + professional market, "a new exhibition mode.

The exhibition welcomed more than 600 well-known eyewear brand in more than 20 countries and regions, nearly 200 exhibitors, brought together Chamoun, POLICE, Seiko and other domestic and foreign brands. Participating brands increasingly diversified attracted China, Southeast Asia, the Middle East and other countries and regions more than 30,000 people in the buyers present. During the exhibition will be the first held in Guangdong glasses procurement section, designer new gallery, forums and other special events, help industry innovation and upgrading.

Product innovation to improve quality

During the exhibition exhibitors all surprising treasure, to high-quality, innovative products to attract the attention of buyers. Third Guangzhou International Optical Fair in Guangzhou Maochang Ltd. This will bring its latest ultra-thin sheet metal frames and other products. According to the person in charge 邓家俊 Maochang introduce traditional plate frames with style appearance, easy to distort color, durability and other characteristics, but has since been criticized by consumers drawback is relatively heavy, affecting the comfort of wearing glasses.

Maochang through the application of new technology, the success of the shortcomings of the sheet improved, with the glasses exhibition platform, first introduced thin plate frame products. This plate frame with the newly developed special materials HDCA, natural materials extracted, no additional chemicals, production molding of thin and light frames, while retaining the sheet material is not easy deformation, texture and so on. Through live demonstrations of staff, reporters found that in this frame is subject to certain external compression and distortion after distortion or indeed no other damage. "The future trend will be the main focus of this thin sheet technique, because the lens itself has a certain weight, so consumers tend to lighter, higher comfort frame, and a traditional plate frames put a long time may become type But this new product is not a problem in this regard. "Jia-Jun Wang said.

Brand first focus market

In the current Guangzhou International Vision Expo, there are some well-known international brands to actively participate. Founded in 1978, the German high-propriety Group is the design, production and distribution as one of the world's high-end eyewear group, based in Italy. This time, the German group to bring its series of high-propriety brand gorgeous debut, brought its own brand and licensed brands POLICE CHOPARD, FURLA other products.

Guangzhou Tak ceremony high optical Trade Co. Sales Director Zhou Bin said in an interview, during the company's flagship brand is POLICE show, the brand's positioning as a fashion, personality, cool. POLICE glasses, sunglasses and optical frames products categories. This year the new sunglasses are divided into three series, which is named "Discovery" series of unique product design, applied to a number of innovative designs, such as the lens part is a two-color design, the upper half plane is mercury film surface is under half normal lens, the upper and lower cut-off point specular color symbolizes the horizon, different shades of colors symbolizing natural change from morning to night, this unique design concept has won the consumers.

Zhou Bin said the company through this exhibition provides a platform to be good for the image of the spread and product demonstrations. In the future development, we will continue working to maintain and enhance the brand, expand marketing channels, increase interaction through micro-channel, microblogging platform and consumers, and the front-line consumer demand feedback to the design side, the introduction of the original Italian eyewear When models were modified according to actual needs, really enhance the competitiveness of their products in the Asian market.


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